Pkr To Launch Magazine For Its Customers
Next-gen poker room signs up with Dennis Publishing
London, May 6, 2008 – PKR.com has hired Dennis Communications, the customer publishing arm of Dennis Publishing, to produce a quarterly print magazine for their players. The first issue of the magazine will be published in June 2008.
The PKR.com publication will be distributed free of charge to an international selection of PKR.com customers as a premium benefit of playing at PKR.com. The magazine is targeted specifically at advanced poker players and its title will remain under wraps until its launch. Bespoke content will include advanced poker strategy and advice, poker news, PKR.com promotions and relevant player reviews.
A six-figure sum and year long deal was negotiated for the deal with Dennis Communications that will see PKR.com in print for the first time ever, having already conquered the digital realm with their unique 3-D technology. PKR.com has seen remarkable growth since launch and it was felt now was the perfect time to go one step further in rewarding their most loyal customers and offer a new way to interact with the brand.
PKR.com Marketing Director, Simon Prodger added, “Teaming up with Dennis Communications on this project marries well into what our brand represents. PKR.com has been a great success in the digital world, and we are pleased to offer our online players more content with this new print magazine. This partnership is a good opportunity to enhance the relationship our brand has already formed with our loyal players and to build on the huge success of our online output.”
Tim Farthing, Commercial Director at Dennis Communications commented, “Dennis Publishing have already established themselves as the world’s leading gambling publisher, owning numerous titles such as Inside Poker and Poker Player. This perfectly places Dennis Communications to bring PKR.com into the print spectrum as we have a long and successful working relationship with them. Dennis have the expertise to produce market leading consumer magazines and this publication will be specifically targeted to an audience who are already loyal to PKR.com. “
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