Next-gen poker room signs up with Dennis Publishing

London, May 6, 2008 – PKR.com has hired Dennis Communications, the customer publishing arm of Dennis Publishing, to produce a quarterly print magazine for their players. The first issue of the magazine will be published in June 2008.

The PKR.com publication will be distributed free of charge to an international selection of PKR.com customers as a premium benefit of playing at PKR.com. The magazine is targeted specifically at advanced poker players and its title will remain under wraps until its launch. Bespoke content will include advanced poker strategy and advice, poker news, PKR.com promotions and relevant player reviews.

A six-figure sum and year long deal was negotiated for the deal with Dennis Communications that will see PKR.com in print for the first time ever, having already conquered the digital realm with their unique 3-D technology. PKR.com has seen remarkable growth since launch and it was felt now was the perfect time to go one step further in rewarding their most loyal customers and offer a new way to interact with the brand.

PKR.com Marketing Director, Simon Prodger added, “Teaming up with Dennis Communications on this project marries well into what our brand represents. PKR.com has been a great success in the digital world, and we are pleased to offer our online players more content with this new print magazine. This partnership is a good opportunity to enhance the relationship our brand has already formed with our loyal players and to build on the huge success of our online output.”

Tim Farthing, Commercial Director at Dennis Communications commented, “Dennis Publishing have already established themselves as the world’s leading gambling publisher, owning numerous titles such as Inside Poker and Poker Player. This perfectly places Dennis Communications to bring PKR.com into the print spectrum as we have a long and successful working relationship with them. Dennis have the expertise to produce market leading consumer magazines and this publication will be specifically targeted to an audience who are already loyal to PKR.com. “

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I wonder how will they define loyalty?

I have been playing PKR (on and off) virtually since it's launch in 2006. But I am not a big player, still rolling around the 0.25/0.50 tables

I have absolutely no idea.

But they will probably be sending it to all active players. Meaning if you opened an account and play on it, you'll probably get one.

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"targeted specifically at advanced players" but also containing advanced hints and tips....surely they'd be better off targeting at mid-level players who are more willing to improve and just look for those who are playing with reasonable regularity...

Could even be one of the prizes in the pkrpoints tournies discussed elsewhere?

I imagine it would be part of the imminent relaunch of ClubPKR. It will probably cost some poker points and therefore be purchased.

I serious doubt they've printed a copy for each of their 2 million or so customers.

True - but by the time you whittle out the numerous freebie reloaders and dormant accounts - there's probably a darn sight less than 2m....based on the average users on line, there's probably not so many active players that'd be impossible to post a printed version and everyone knows that a posted item is 100's of times more effective than anything emailed.

Every active player or player who has not played in the last year or so would get sent a communicate like this.
The idea behind posting such a mini mag is more about generating business for, in this case PKR. It's a marketing ploy that is common and effective.
You get a freebee read on all things PKR Poker, at the same time it's real intention is it gets people who maybe have not played for a while to reload and get involved again. It will probably have info suggesting people to recommend the site to others for a bonus to generate more business and the costs of sending it to 2million people would probably be offset by some advertising from outside businesses within it's pages, as there are plenty of businesses that would pay towards being advertised in a mag going out to 2million people.
Also as MJRACING say's, it will be read just for the fact its a hardcopy rather than an email, as emails are not guaranteed to reach recipients do to spam filters etc etc and 90% of the time people only look at the first few lines of an email and if it dont interest them they'll delete.

Definitely - hard copy marketing is no longer even comparable to the total-loss marketing that email campaigns have become...on the off-chance that subscribers to the forum and pkr are involved in elements of marketing and mailshots - Envelope Printing Company (EPC) Ltd: Specialists in high quality overprinting of envelopes would always be able to help with regards the initial impact of any DM campaign and if you were to make a point of including "I know about your company by way of your involvement in motorsport...." - rumour has it that you may just find them quite flexible with regards price....

According to PKR, the magazine is a full publication that will be available for purchase with PKR points as part of their upcoming relaunch of ClubPKR which is now due to start on 1st July. It is not a "mini-mag" or flyer type thing sent out as a marketing device.

They had planned to start ClubPKR at the beginning of June, but technical issues prevented them from doing so and it needs to be implemented at the start of a month, hence the delay until July.

technical issues......theres a suprise think most peolple on here are sick to death off bloody technical issues especially after last nights cock up with our league final.

maybe they can redeem themselves by making a good job of this club pkr re-launch(if it ever happens).